PREP4LOVE | Chicago Aids Foundation
Love is contractible. Desire is contagious. PrEP will remove the barriers of doubt that have kept us from embracing with trust. This campaign will promote that the only thing Chicagoans stand to catch is a feeling of love. Leo Burnett Chicago recognized that sex for many is a natural expression of passion and love, and should come without repercussions.​​​​​​​
CD: AJ Haasan | Photographer: Sandro Miller | CW: Jewell Donaldson
This campaign has been credited in LE BOOK. Please click here to see full credits.​  Press: Fusion Press: Windy City Times

OOH, public transit ads, landing page, event boards, event photo filter and desktop/mobile digital banners.